Archive for the ‘Small Business’ Category

BlueLeaf Marketing Hits the Road in North Tarrant
May 3, 2013

blr vwThe new BlueLeaf VW Beetle is on the road and turning heads in North Tarrant County.  Watch for the BlueLeaf VW cruising through your neighborhood, showing properties and visiting listings.

Thanks to Scott and his great team of designers and installers at wraps1.com for helping us create the perfect design.  We really appreciate the effort you made to get it right.   See you on the road everyone!

Seize the Day
August 9, 2011

Setting goals is important in every profession, but goal-setting is especially important, even crucial, for small business owners.  Each week, a small business owner must set short-term goals that, once accomplished, will result in them being farther down the path toward accomplishing their long-term goals and vision.  This is why it’s so important for small business owners to seize each day.  In the movie Dead Poet’s Society, Robin Williams challenges his students to live life according to the motto ‘carpe diem!’  It is good advice for students and business owners alike.  Take a look at the you tube video below from Dead Poet’s where students are admonished to seize the day:

Carpe diem!

Seizing the day, however, gets you nowhere unless you become an expert goal setter.  When it comes to setting goals, set ones that are SMART:

Specific    Measurable    Attainable    Realistic    Timely

Setting goals that are SMART will compel you to be accountable to your long-term vision.  Setting SMART goals regularly will also lead to extraordinary accomplishments over time.  Remember, life is more of a marathon than a sprint!  Set SMART goals and you will finish the race well.  Blog post inspired by a  first-class friend of mine, Kelli Kilpatrick – a real life marathoner.  Hope you’re back on the trail very soon Mrs. K.

Blue Leaf Realty Adds New Agent – Jimmy Ramey
June 25, 2011

J. Ramey Realtor

Blue Leaf Realty, a privately held real estate company serving North Texas, continues to grow and is proud to announce the addition of a new real estate agent – Mr. Jimmy Ramey.  As is the case with all BlueLeaf agents, Mr. Ramey is looking forward to Delivering Remarkable Service to his clients.  “We are blessed and very excited to have Jimmy as part of our residential and commercial real estate group,” says BlueLeaf co-founder, Liana Oram.  “He is an outstanding person who brings a wealth of knowledge and expertise to our company.”  Mr. Ramey, a native Texan, grew up in Grapevine, attended Texas Tech University, and he is also a professional bartender for weddings and private events.

A Small Fish In A Big Pond
June 18, 2011

In what has become a highly consolidated and very competitive business environment, running a company in America has gotten much tougher, especially when you are a small fish in a big pond.  Surviving as a small business in today’s murky economic climate requires that you outswim, outsmart, and outmaneuver the competition each and every day.  Otherwise, you get eaten.  What’s required most of all, however, is the heart of a champion.  Every small fish in a big pond possesses the heart of a champion.  Even so, it’s still no picnic.  There are always bigger fish swimming around that must continue eating or they too will perish.  Yes, they are slow, but they are hungry and constantly on the look-out for their next meal.   Steady vigilance is required.  More than ever, small fish need the support of their community.  Why?  Because small fish embody the American Dream, and right now the American Dream is against the ropes.  

Supporting the small fish in your pond is as easy as 1, 2, 3.  The first thing is to recognize the value in choosing to work with a small fish in a big pond.  Start by patronizing those small businesses in your community that are run by local entrepreneurs.  Secondly, look for businesses with a heart.  Often, these are the small independent outfits run by a small  fish from your pond.  Thirdly, don’t assume that a large company can serve you better than a small one.  Some of the many wonderful benefits of working with a small fish in a big pond are:

  • Better Overall Customer Service
  • Faster response time
  • Exceptional communication
  • More flexibility
  • Easy accessibility

Perhaps the best benefit of all is that you get to support a small business in your own community.  Not sure what a small fish looks like, watch this movie trailer and you’ll recognize the heart of a champion.  Show some heart by embracing a small fish in your pond today – you’ll be glad you did!

Differentiate Yourself Today
May 5, 2011

As a small business owner, I ask myself two questions at the start of each day:  1. Why did I go into business for myself in the first place?, and  2. What can I do today that will set my company apart from the competition?  Reminding myself each day why I made the choice to start my own business compels me to reflect on the things I really like about running a business.  For me, it is extremely gratifying for very personal reasons, but more importantly, I like to provide great customer service.  It’s well-known, of course, that entrepreneurs start companies because they have a desire to make a profit, but usually there’s much more to the story.  Like myself, many also believe that they can provide a good or service better than the next guy and this motivates them to strike out on their own.  This makes it necessary to differentiate yourself each day by figuring out how you are going to stand out.  Standing out is a must in order to succeed in today’s crowded marketplace.   This is especially true in the real estate industry.  There are many real estate companies competing for business,  so it’s crucial to differentiate yourself in a way that appeals to the consumer.  This is always at the forefront of our minds at Blue Leaf Realty.  Here are three simple ways to rise above the competition:

  • Make your brand truly memorable – For us, the blue leaf in our logo  makes us distinctive, unique, and memorable.
  • Make your service even more memorable – For us, this means that we do things to tailor our service to each client so that we exceed his or her expectations.  Our MISSION at Blue Leaf is to Deliver Remarkable Service.
  • Make yourself available – For us, this means remaining open to  work weekends and evenings because that’s when our clients have the time to look for real estate. 

In the real estate industry, differentiating yourself from the competition is very challenging, but I’m guessing it’s the same in most industries.  That’s why it’s more important than ever before to differentiate yourself by delivering outstanding customer service.  Just like Roger Staubach said, “There are no traffic jams along the extra mile.”

How do you differentiate in your industry?

 

Succeeding In Real Estate Today
April 29, 2011

Success in real estate does not come easily and requires a great deal of hard work.  With patience and perseverance, however, it is still possible to make an above average income in real estate even in today’s challenging real estate market.  A real estate agent must be personable and must have an innate drive to succeed.  They must also be willing to work hard to build their business and their brand.  If they are dogged and persistent, the hard work will pay off and their business and income will grow.  Very few career opportunities offer the same unlimited income potential as real estate.  Those who get into the real estate business believing in overnight success usually don’t fare well.  You must have a plan and must be ready to work that plan daily.  Only then will you see the return on your investment of time, energy, and effort.  You must also position yourself in a brokerage that has your back and is ready to help you reach your fullest potential.  That means the company you partner with should have a comprehensive training program designed to help you reach your goals.  Requirements do vary from state to state but Texas licensing requirements are straightforward.  Get started on your path to a career in real estate today!  There are many traditional and online real estate schools who are eager to help you pass the licensing exam.  Compared to two-year or four-year colleges, tuition for real estate is very minimal.  Upon completing your courses and passing the licensing exam, the final step is to partner with a sponsoring broker who is just as serious about your success as you are.  Email your questions about starting a career in real estate to blueleafrealty@gmail.com.

Blue Leaf Realty Finds its Slipstream
April 21, 2011

Blue Leaf Realty finds its slipstream in the bustling Alliance Corridor of North Texas and aims to expand in 2011/12.  In     spite of all the negative media attention surrounding real estate, Blue Leaf has continued to grow and is bullish on real estate for the forseeable future.  After a steep downturn in the residential market, a bottom has finally been reached in real estate, and BlueLeaf is looking forward to growing its brand in North Texas by fulfilling its Mission to Deliver Remarkable Service. “We are poised to take advantage of the real estate renaissance and look forward to growth in the years ahead,” says Blue Leaf’s cofounder, Liana Oram.  “Also,  I think today’s consumer is looking to partner with smaller, more responsive companies who can deliver the same service as a bigger company plus something more.”  Douglas Adams may have captured this idea best when he coined the phrase:

“To give real service you must add something which can’t be bought or measured with money, and that is sincerity and integrity.”

 
We hope that communities across North Texas will embrace Blue Leaf Realty and partner with us as we carefully grow our brand by layering our service with sincerity and integrity.  If you live in North Texas, remember the real estate company with the distinctive logo – the blue leaf –  and visit BlueLeaf Realty  today to learn more about what it means to receive REMARKABLE service from a real estate company that really cares.  In addition, watch for Blue Leaf Realty to open offices in Granbury, TX and Austin, TX in the near future.  “For now, it’s all about swimming in our slipstream and satisfying our customers here in North Texas,” says  BlueLeaf’s cofounder, “and we look forward to doing just that.”   
 

Economy picks up steam in 4th quarter
November 7, 2010

The FED started its next round of economic stimulus but that’s not the good news.  The good news is that 151,000 jobs were created in October 2010 and fewer jobs were lost in August and September than expected.    That’s good news, not great news, but at least it’s positive momentum.  If the American economy is missing anything, it’s positive momentum.  Although we have a long way to go before we hit the 5% unemployment rate that some economists consider full employment, many companies are starting to hire again.  That’s something that small business owners can really hang their hats on.  Maybe, just maybe, this is the beginning of a more robust and sustainable economic recovery.  More job growth sure would be a shot in the arm for the real estate industry which, in turn, would further help the overall economy.  I’m keeping my fingers crossed that the recent job growth figures are more than just an anomaly and the national economy is truly moving full-steam ahead.

Q:  Do you think that hiring by companies will continue into 2011?

Texas Rangers advance to World Series
October 24, 2010

In case we needed more proof that Texas is a great place to call home, the Texas Rangers have advanced to the World Series by beating the NY Yankees.  For baseball fans in the Metroplex, it’s a dream come true, and it’s even better given that the Dallas Cowboys have about as much momentum as a Galveston size wave.  That really doesn’t matter because the eyes of Texas are upon the Rangers.  It’s great when a professional home team plays like winning matters, and this season the Rangers have done just that.  They have given their fans something to be proud of, something to cheer about.  One has to wonder where Texas as a state might be in three to five years if it plays like winning really  matters.  When 48% of all jobs in the US are created in Texas, it’s easy to see how Texas could become a very exciting and prosperous place.  However, it won’t be easy since the state is facing its largest budget shortfall ever.  Perhaps Texas should borrow a few plays from the Ranger’s playbook and realize that a choice must be made – seize the moment or accept the status quo.  The Rangers have clearly opted to seize the moment. Maybe Texas will follow suit.  Let’s hope that Texas legislators can make the citizens of Texas as proud as the Rangers have made their fans.  Much is at stake but hopefully the next legislative session will be one that addresses the major issues we face in a way that will make all Texans and Texas-based businesses proud to call this great state home.  Go Rangers; go Texas!

Q:  Do you think the Rangers can come from behind to win the 2010 World Series?

American Style Capitalism?
October 4, 2010

Right now, capitalism in America sits somewhere between “Don’t tread on me!” and “From each according to his ability; to each according to his need.”  In the US, we have traveled a long way from trusting in the invisible hand’s ability to determine the direction of the economy.  Of course, history has shown time and time again that unbridled greed creates a corrupt financial system the same way that absolute power corrupts absolutely in government.  The past decade has illustrated the need for economic oversight and intervention.  However, a return to true capitalism in America will require that free-enterprise be a reflection of market forces and the fundamental notion that hard work coupled with taking risk will lead to financial reward.  Now more than ever, politicians must realize what’s at hand.  Whether the US government’s bailout of the financial industry was absolutely imperative will never be fully known.  Obviously, too much was on the line to step back and let things sort themselves out.  Ignoring the consequences of such a prolonged period of  easy money would have been irresponsible, but it’s now time for the government to refrain from more bailouts and stimulus packages.  Instead, the government should be promoting fiscal policies that will restore confidence in capitalism by encouraging business growth, job creation, and overall economic expansion.   The basic principles underlying capitalistic economic expansion still hold true – free markets function best, albeit  imperfectly, with less government involvement.   Creating an environment where free-enterprise is encouraged and rewarded will, at times, mean the government must intervene and create boundaries to prohibit corruption.  Most of the time, however, promoting capitalism means understanding that intervention must be the exception not the rule.  Whenever possible, government needs to work toward revitalizing and restoring confidence in the principles that help capitalism function smoothly.  Although capitalism is not a perfect economic system, it works and it’s much better than the other options.  The choice then should be to lean toward the “Don’t tread on me!” alternative and move away from the form of capitalism that has taken root in America.   Let’s heed the flashing lights and be a country that pulls itself up by its boot straps, thinks deeply when it matters, legislates lightly only when it has to, and fervently understands what’s at stake for future generations.  If we do this, we can become a prosperous nation once again, a country mindful of the fact that democracy and capitalism are not in opposition to one another; instead, they fit each other like a glove.