Off to the Races
August 27, 2013

apple-full[1]The start of a new school year brings mixed emotions.  For many, summer is too long and the start of a new school year is very exciting and long overdue.  For others, summer is never long enough and the end of summer brings nothing but anxiety as the next school year lurks around the corner.  For all kids and their families, it means transitioning away from the unscheduled pace of summer to a more hectic pace that fills the calendar with to do items.  Just as schools play a vital role in the lives of our kids, they also play a vital role in real estate.  Once again this year, Blue Leaf Realty had the good fortune of helping many families get into a new home just in time to begin the school year.  For that, we are grateful and we hope that all kids who are starting school or heading back to school will be challenged to reach their full potential.


Jimmy Ramey Reaches Next Real Estate Milestone
July 8, 2012

Blue Leaf Agent, Jimmy Ramey, figures out the recipe for success in real estate – delivering service that is so remarkable that people tell friends and family about their experience.  Referrals are the centerpiece of every successful real estate agent’s story and Jimmy’s story is no different.  As a result of earning his client’s trust and garnering referrals, Jimmy expects to exceed his goal for 2012.  As the real estate market in North Texas continues to heat up, Jimmy is positioned to take his real estate business to the next level.  Coming from the restaurant industry where great service is crucial, Jimmy understands how important it is to WOW each client with remarkable service.  “It’s always great to get a referral from a past customer — it lets me know that I’ve done my job,” says Jimmy Ramey.  “Many thanks to all my past clients and others who have referred me – referrals keep me busy and being busy is what I love!”  To learn more about how word-of-mouth marketing can take your business to the next level, check out one of Blue Leaf Realty’s favorite authors – Andy Sernovitz.

Taking the Plunge
February 23, 2012

Buying A Home?

 The decision to buy a home is not driven by price and value alone.  It is much more complicated.  In fact, the decision to buy a home has underlying drivers that are conscious and subconscious, rational and emotional, and simple and complex all at once.  While a would-be buyer is attempting to deal with price and value, he is also forced to grapple with much more powerful issues.  Psychological issues such as status, safety, a desire to belong, and perhaps the most powerful driver of all, the eagerness to move forward, to get to the next stage in life.  All of these very powerful thoughts and emotions are poured into a cauldron to simmer and then stirred and mixed thoroughly for good measure.  This is when the going gets tough!  At one moment, price and value are the most important driver for a would-be home buyer.  In the very next moment, status and security are the overriding forces behind the decision to purchase a home.  The would-be home buyer must be ready to let these powerful emotions and thoughts coalesce into a well-formed decision to buy.  When the right balance is struck between the rational and the emotional systems we call upon to make important decisions like buying a home, then, and only then, is a buyer ready to make the commitment necessary to find a home, put it under contract, spend money on deposits and inspections, and ultimately sign on the dotted line.

Succeeding In Real Estate Today
April 29, 2011

Success in real estate does not come easily and requires a great deal of hard work.  With patience and perseverance, however, it is still possible to make an above average income in real estate even in today’s challenging real estate market.  A real estate agent must be personable and must have an innate drive to succeed.  They must also be willing to work hard to build their business and their brand.  If they are dogged and persistent, the hard work will pay off and their business and income will grow.  Very few career opportunities offer the same unlimited income potential as real estate.  Those who get into the real estate business believing in overnight success usually don’t fare well.  You must have a plan and must be ready to work that plan daily.  Only then will you see the return on your investment of time, energy, and effort.  You must also position yourself in a brokerage that has your back and is ready to help you reach your fullest potential.  That means the company you partner with should have a comprehensive training program designed to help you reach your goals.  Requirements do vary from state to state but Texas licensing requirements are straightforward.  Get started on your path to a career in real estate today!  There are many traditional and online real estate schools who are eager to help you pass the licensing exam.  Compared to two-year or four-year colleges, tuition for real estate is very minimal.  Upon completing your courses and passing the licensing exam, the final step is to partner with a sponsoring broker who is just as serious about your success as you are.  Email your questions about starting a career in real estate to

Be Careful Where You Anchor
December 5, 2010

Ever wonder why a loaf of bread sets you back about $2 or a pair of basic jeans cost about $40.  Sure much of it has to do with the item’s production cost but there’s much more to the story and it’s more arbitrary than you might think.  How many of your friends, assuming they could afford it, would pay $14K for a purse?  Most would not shell out thousands and thousands of dollars for a purse even if they had the money to begin with.  After all, they are not crazy and luxury handbag makers like Gucci are well aware of this.  However, being exposed to a $14K purse in a retail store’s window or on the display floor might cause you to think differently about a purse that cost $1,500 – $3,000.  The retailer is counting on this because the retailer has long understood the power of anchoring, and the research on price anchoring confirms that it has a powerful influence on shoppers.  Anchoring is the idea that most things in our world, including prices, are very subjective and very relative.  Being able to price compare is how we make sense of a world that is subjective.  Take away or alter a person’s ability to make comparisons and it becomes increasingly difficult to determine an object’s real value.  The idea of anchoring is everywhere and retailers are not the only ones utilizing its mysterious power.  Before you agree to that next raise or accept that next job, for instance, stop and think about what you’re really worth.  Your employer is counting on the fact that you are anchored low, so start by asking yourself the question: What’s my current salary anchor? You might be surprised by your own answer.  Think you’re immune to the influence of anchoring?  The research suggests otherwise.  For example, that shirt you love with the marked-thru original price of $89 seems like such a great deal at $39 but ask yourself what its true value really is.  If it makes sense at $39 then by all means you should purchase it since value, just like beauty, is in the eye of the beholder.  However, the truth is that shirt which seems like such a great deal is priced using a ploy known as Advertised Reference Pricing, another form of price anchoring.  This holiday season, be careful where you drop your anchor.  Shop smart by understanding how the phenomenon of anchoring is impacting your decision to buy, and perhaps overpay. 

Q: When was the last time you paid $6 for a cup of coffee?

Defeat – A Building Block
April 9, 2010

What do Seabiscuit, Cinderella Man, and Butler University all have in common? They all represent that special breed of winners that defy the odds and overcome huge obstacles, including defeat.  They remind us that greatness occurs in spite of the circumstances not because of them. So why do some people, some teams, and some organizations rise above the fray in spite of the odds?  The recipe for their success is hard to emulate because it’s a little sprinkle of dedication mixed with a splash of enthusiasm and a pinch of stubborn determination thrown in for good measure.  It’s people like Teddy Roosevelt, Abe Lincoln, and Rosa Parks who understand that some causes are bigger than self. It’s teams like Butler that realize that it’s not about one player, it’s about playing together as one. Great people and great teams don’t wait for the right circumstances, great teams and great individuals seize the moment to demonstrate their abilities.  Most importantly, greatness recognizes there are times when things don’t look good.  In fact, there are times when things can look very bleak, but great teams, great organizations, and great people understand that defeat is not a destination, it’s merely a building block.